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The Sales Process

The Sales Process

This chart shows the the 4 Step Sales Process suggested by the Paradigm Shift Fee for Service methodology to prepare and market your client's business for sale. This is a logical and proven process that optimizes the sales price and time on the market by ensuring that your client understands the process and is aware of all of the activities and steps along the way.

A review of these steps is provided below along with links to a more detailed description.

 

Free On Site Analysis. Prior to entering the process, you, the Broker/Analyst, will meet with your client on site to understand his motivation to sell and the specific time and monetary constraints he may have for selling his business. You will also interview the client to ensure that he is able to meet your requirements for the program and that he understands and agree with the activities needed to bring about a sale.

Determine if the client is a serious seller? You must make sure that only serious sellers enter the program to protect you and IBX's reputation with the serious buyers in our database.

Protecting the integrity of our listings helps when serious buyers know the quality of the deal, the seriousness of the sellers, and the fair asking prices established for the businesses.

Step 1 Analysis

This step prepares the seller for sale by analyzing the business, the financials and any effort that can be made to enhance the value of the business. A business valuation is usually prepared to determine a fair asking price and to justify the value to potential buyers. more .....

Step 2 Marketing Preparation

Assuming an agreement on the asking price is reached between you and the seller, a marketing plan and marketing materials are prepared for use during the advertising step to attract buyers to find and review the business. more ....

Step 3 Advertising

The client's listing will be placed on multiple popular internet listing sites as well as this site, IntegratedBizExchange (IBX) specializing in attracting serious buyers. An optional "Make Market" program implements the detailed marketing plan prepared in Step 2.  more ....

Step 4 The Transaction

This is the most important step and includes your screening of potential buyers and the introduction of those buyers interested in your client's business. If there is continued interest, then a deal structure is agreed and the due diligence phase begins. You will support the buyer and seller through the transaction phase. IBX's sister company, Merchant Capital Business International (MCBI) offers several transaction support options for you and the seller as the potentially intricate and lengthy Transaction Step unfolds. more...