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Step 3 Advertising

Step 3 Advertising

This Step begins when the asking price has been established and all of the marketing materials have been generated. The Business Profile is posted on the  IBX website as well as on one or more of the following internet posting sites:

  1. BizQuest
  2. BizBuySell
  3. Others

These techniques are used to drive buyers to the listing and to entice them to inquire about the business.

Note also that buyers who are already in the IBX system and are interested in your client's type of business will be notified of the entrance to the market. This may generate an initial burst of buyer traffic and activity to the listing.

Make Market:

If you client is using the optional Make Market program, the following additional techniques are used:

  1. The Digital Media Presentation (DMP) is included with your listing on the IBX website.
  2. The DMP is submitted to the video search engines to generate Google traffic directly to the listing.
  3. Pay Per Click advertising is employed to further direct buyers to the specific listing.
  4. The Marketing Plan developed in Step 2 is implemented. This may involve "blind' (confidential) contact with potential strategic buyers and competitors to assess their interest in expanding their business.

The best results from the Advertising campaign is to attract several serious buyers at the same time who are interested in the business. This can create an urgency on the part of the buyers and a competitive environment to more rapidly cause the buyers to enter serious negotiation and the due diligence activities associated with the Transaction, Step 4.

Buyer Screening

You, the Broker perform buyer screening, contact, interviews and negotiations on behalf of the seller. The Transaction Models are further discussed in Step 4.  more....